About
Simen Røyseland is a designer and creative director currently working at Kurppa Hosk.
I'm interested in the different ways design can intersect with culture, identity, philosophy and emerging social currents. A natural focus on visual identities, editorial design and typography, together with developing brand strategy and design concepts.
"Zine inspired by the ancient philosophy of Stoicism"
It's Nice That
"Røyseland's graphic design makes philosophy witty and accessible"
It's Nice That
Introduction
The video that landed me my first internship. All it takes are the correct buzzwords delivered by an charismatic spokesperson.
Calmeyers Hage
In the 1700s, before Jernbanetorget in Oslo became home to train stations and tobacco factories, Henrik Calmeyer had a dream of establishing a garden here, in what was the heart of bustling Christiania. Calmeyers Hage has taken his dream further and realized its own dream of creating an exclusive bar, with drinks, unique ambiance, and an inviting garden terrace in the center of Oslo.
The project was done while at ANTI
NRK
The goal of the update to NRK's visual identity was aligned with their strategic objectives of being found, chosen, and living, responding to the evolving media landscape.
The proposed solution, guided by the design concept Distinct, lively, and empathetic, offered a comprehensive redesign across channels, with tools such as a new color program, adaptable typeface and dynamic patterns, while still retaining the iconic 1979 logo.
The project was done while at ANTI
Steen og Strøm
Steen & Strøm, Oslo's leading department store, needed to revamp its customer experience to align with the evolving streetscape. The debut of the new wing, featuring a prominent entrance on Oslo's bustling main street, Karl Johans gate, necessitated the implementation of a fresh signage system and visual identity, symbolizing the shift from conventional to contemporary.
The project was done while at Neue Design Studio
Blæst
Blæst was positioned as a challenger in the outerwear category by creating a bold brand strategy, design concept, and visual identity. The goal was to appeal to modern, style-conscious consumers who need versatile clothing for both outdoor adventures and city life.
The identity embraces Natural Disruption—a fusion of technical performance and organic design. The brand stands apart from typical minimalism by incorporating a slightly rougher, more tactile aesthetic.
The powerful logo, dynamic typography, and muted color palette reflect the brand’s resilience and timelessness. Imagery highlights natural elements like wind and rain, reinforcing Blæst’s promise of functional, stylish outerwear. The cohesive identity runs through all touchpoints, from clothing and packaging to digital platforms and marketing.
Happy Reader/Penguin Books
A series of contemporary visual representations of core principles of stoic philosophy, made for an issue of The Happy Reader which focused on Marcus Aurelius' seminal book Meditations.
The Happy Reader is a literary magazine which is published by Fantastic Man and Penguin Books.
A Case for an International Transculturalism
An exploration in to how our own cultural habits affects our ability to design for a global audience, and how we can avoid that western visual language becomes dominant in an emerging global culture.
The project was done while at Westerdals School of Communication.
On Anger
On Anger was written by the Roman statesman, satirist, and philosopher Seneca around AD 45. The work defines and explains anger within the context of Stoic philosophy, offering therapeutic advice on how to prevent anger.
The text is both archaic and timeless. While it is distinctly rooted in ancient Rome, the emotion itself—and the reflections around it— remain as relevant today as they were in Seneca's time.
This project aims to present the text in a contemporary format while retaining visual links to its heritage.
Enchiridion of Stoic Philosophy
A zine called Enchiridion (a small book containing condensed information on a subject) inspired by the ancient Greek philosophy Stoicism.
Stoicism might seem to rest upon some naive—almost banal—ideas, but there is a hidden depth to the school of thought, and this is something which is used as a concept in the design process. The typesetting and layout is simple, almost non-hierarchical. Select sentences are enclosed instead of underlined, so that the zine can either be read as a long form text, or one can quickly leaf through the book if you're only looking for some inspirational quotes.
Vigelandmuseet
Brochure for the Vigeland Museum, highlighting the different halls within the museum, and the different exhibitions they hold, both classic and contemporary.
The project was done while at Neue Design Studio
National Museum Opening Exhibition
The opening exhibition, called Jeg kaller det kunst, explored the parameters that dictates acceptance and rejection in the world of art, and who the decision makers are—or rather—should be.
The project was done while at Neue Design Studio